Competitor analysis
Watch the creators
you compete with.
Track posting frequency, median views, engagement, view velocity and breakout videos across the channels in your niche — and get told the moment one of them outperforms their own baseline.
One feature inside Global Creator Studio — discover, create, publish, analyze, improve.
Add competitors
Build your watchlist in a minute.
Search a creator by name or paste a channel, page or profile URL.
Search or paste
Find a creator by name, or paste the link to their channel or profile.
Confirm the account
Check the match, then add it to your tracked list.
Baseline builds
Recent public posts are collected to work out their normal performance.
Monitoring starts
New posts are checked on a schedule and scored against that baseline.
Competitor dashboard
Every tracked creator, at a glance.
One view across your whole competitive set: how often each creator posts, what their typical video does, what their best recent video did, and whether anything is running hot right now.
Start creatingTracked metrics
Posting frequency and recent cadence
Average views and median views
Engagement rate on recent posts
View velocity on new uploads
Video duration and format mix
Typical posting times and days
Outperformance detection
A breakout alert, as it happens.
This creator uploaded 4 hours ago and the video is already performing 6.3x above their normal baseline.
What to do with it
Look at the topic, the hook and the thumbnail while the angle is still fresh, and decide whether you have a version of it worth making this week.
Baselines use each creator's own recent public performance, so a small channel's breakout is not hidden behind a large channel's ordinary day.
Breakout content alerts
Told early, not told later.
Alerts arrive in the Alerts Center and can be tuned per creator.
Outperformance
Fires when a post crosses the multiple you set above baseline.
New upload
Know as soon as a tracked creator publishes.
Velocity spike
Flags posts gaining views unusually fast in their first hours.
Topic match
Alerts when a tracked creator covers a subject you care about.
Topic analysis
What they cover, and what actually works.
Posts are grouped by subject so you can see which topics a creator keeps returning to and which of those reliably beat their baseline. The gap between what they publish most and what performs best is usually where the opportunity is.
Start creatingTopic view
Topics tracked
By creator
Best performing
Vs. baseline
Publish frequency
Per topic
Format mix
Long vs. short
Thumbnail and title patterns
The packaging, not just the numbers.
Public thumbnails and titles from tracked creators, read as a set.
Content opportunity recommendations
Turn research into your next upload.
The studio surfaces angles that are performing for creators like you but are thin or missing from your own channel, then hands them to the script generator so a finding becomes a draft in the same session.
Start creatingFrom insight to upload
Topics winning in your niche that you have not covered
Formats your competitors use that you do not
Gaps where a subject is rising but underserved
Send an angle straight to the script generator
Schedule the finished video on your calendar
FAQs
Competitor tracking, answered.
What data does competitor analysis use?
Only public data and data you are authorized to access through your own connected accounts. Private competitor analytics — their retention curves, their traffic sources, their revenue — are never accessed.
Which platforms can I track?
YouTube, TikTok, Instagram and Facebook are the main sources, with Snapchat coverage limited by what that platform makes public. Coverage depends on what each platform exposes.
What is creator outperformance?
It is how far a video sits above that creator's own normal range. A video at 6x their median views is a breakout for them, regardless of how large or small the channel is.
How quickly do I hear about a breakout?
Tracked creators are checked on a schedule, and when a new post climbs well above their baseline you get an alert with the multiple and the time since upload.
How many competitors can I track?
Your plan sets the number of tracked creators. You can swap them at any time as your niche or your client list changes.
Know what's working
in your niche today.