Scheduling and publishing

Plan once.
Publish everywhere.

One calendar for every account. Schedule a video to YouTube, TikTok, Instagram, Facebook, X and more with its own caption per platform, then watch the status and the results in the same place.

One feature inside Global Creator Studio — discover, create, publish, analyze, improve.

Calendar preview

Your whole publishing week on one screen.

The content calendar shows every planned, queued and published item across every connected account. Drag to move a post, click to edit a caption, filter by platform or account, and see gaps in the week before they become quiet days.

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This week

Scheduled

14 posts

Platforms

6 connected

Published

9 live

Needs attention

1 item

Multi-platform publishing

Where your content goes.

Support differs by platform, because platform APIs differ. The app labels each destination clearly rather than implying everything is one click.

YouTubeLong-form + ShortsDirect publishing with title, description and thumbnail.
TikTokShort-form verticalDirect publishing with caption and hashtags.
InstagramReelsDirect publishing for eligible professional accounts.
FacebookReels + page postsDirect publishing to pages you manage.
XPost + short videoDirect publishing of text and attached media.
SnapchatSpotlightPrepared and exported ready to post; automation depends on account access.
MSNArticleArticle prepared from your content for your publishing route.
WordPressBlog postPublished to your site where the connection is configured.

Schedule once

One item, every destination.

Prepare a post once, choose where it goes and let the queue handle the rest.

01

Upload or pick

Bring in a video from the studio or upload a finished file.

02

Choose destinations

Tick the accounts and platforms this piece should go to.

03

Set the time

Pick a slot, drop it in a queue or use a suggested posting time.

04

Publish

Each platform gets its own version at the time you set.

Platform-specific customization

The same video, spoken differently.

A caption that works on TikTok reads badly on X and does nothing on WordPress. Each destination keeps its own copy, crop and hashtags, so every version reads as if it was made for where it lands.

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Per destination

Its own caption, title and description

Its own hashtags and mentions

Its own crop and aspect ratio

Reusable posting templates per platform

Content queues that keep a steady cadence

Upload once, prepared for every destination

Team workflow

More than one person, one calendar.

Manage several brands or clients without separate logins and shared spreadsheets.

M

Multi-account

Group accounts by brand or client and switch between them.

S

Shared calendar

Everyone sees the same plan, in their own timezone.

D

Drafts and review

Prepare posts, leave them as drafts and approve before they go out.

T

Templates

Save posting setups your team reuses every week.

Publishing reliability

You find out before your audience does.

Every scheduled item has a visible status: queued, publishing, live or failed. If a platform rejects an upload or a token expires, the post is retried where possible and an alert tells you what went wrong and what to do next.

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Status and alerts

Live publishing status per destination

Automatic retry on recoverable failures

Failed post alerts in the Alerts Center

Reconnect prompts when an account token expires

A full history of what published and when

Analytics connection

Scheduling and results in the same place.

Once a post is live, performance from connected accounts flows back into the calendar and your analytics, so you can see which slots, formats and captions actually worked — and feed that into the next week's plan.

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After publishing

Views, engagement and reach per published item

Best-performing posting windows by account

Retention analysis for connected video platforms

Comparisons across platforms for the same video

FAQs

Scheduling, answered.

Which platforms can I publish to?

Publishing destinations include YouTube, TikTok, Instagram, Facebook, Snapchat, X, MSN and WordPress. Each destination is labelled in the app as connected, limited or planned, so you always know what will publish automatically and what needs a manual step.

Can each platform get its own caption?

Yes. One scheduled item holds a separate caption, title, description and hashtag set per destination, so the same video does not land with identical copy everywhere.

What happens if a post fails?

Failed publishes are retried automatically where the platform allows it, and you get an alert in the Alerts Center with the reason and a one-click retry.

Does it handle timezones?

Schedule in your own timezone or in your audience's. Times are stored with the timezone attached, so a schedule does not shift when you travel or when clocks change.

Do you support proxies?

Where account infrastructure options exist, they are there to keep connected accounts stable and are configured per account. They are not a way to work around any platform's rules, and every integration is expected to follow the terms of the platform it connects to.

Can I see results after publishing?

Yes. Once a post is live, performance flows back from connected accounts into your analytics, so the calendar and the results sit in the same place.

One calendar.
Every platform.