Trend spotting

Find what's going viral
before it peaks.

Search any keyword, niche or competitor and see the videos breaking out right now — scored against each creator's own baseline, so you spot real momentum instead of big numbers.

One feature inside Global Creator Studio — discover, create, publish, analyze, improve.

How trend discovery works

From signal to published post.

Trend discovery watches public content continuously, scores what is moving faster than normal and hands the winners to the rest of the studio.

01

Search or track

Enter a keyword, niche or topic, or add the creators and channels you want watched.

02

Collect signals

Public posts, view counts, engagement and timing are collected and refreshed on a schedule.

03

Score momentum

Each post is compared against its creator's baseline and against similar content in the niche.

04

Act on it

Send a rising topic straight into a script, a video or your content calendar.

Keyword search

Search any keyword, niche, topic or competitor.

Start from what you actually publish about. Search a keyword and see the posts gaining traction right now, which formats are carrying the topic and which creators are already covering it. Narrow to a platform, a time window or a single channel.

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What a search returns

Breakout videos published in your chosen time window

Fast-growing topics and recurring angles in the niche

The creators currently winning the keyword

Format patterns: length, hook style, title shape

Platform breakdown for the same topic

Saved searches you can revisit or turn into alerts

Viral score

Momentum, not raw view counts.

A million views on a huge channel can be a quiet week. Forty thousand views on a small channel in six hours can be a breakout. The viral score weighs view velocity, engagement rate and how far a post sits above its own creator's normal range, so small channels with real momentum are not buried by large ones.

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Signals behind the score

View velocity

Views per hour

Engagement

Rate vs. niche

Baseline gap

Vs. creator median

Freshness

Hours since post

Creator outperformance

The number that tells you a format works.

This creator normally gets around 100K views per video. Their newest upload is at 900K — 9x their normal baseline, and still climbing.

Why it matters

A 9x outlier is rarely luck. It usually means the topic, hook or format did something their usual videos do not — and that is the part worth studying before the angle gets crowded.

Baselines are built from each creator's own recent public performance, so outperformance is measured against them, not against the whole platform.

Competitor tracking

Watch the creators you compete with.

Add the channels that share your audience and get told when one of their posts breaks out, rather than finding out a week later.

T

Tracked creators

Keep a watchlist of channels and pages across the platforms you care about.

B

Breakout alerts

Get notified when a tracked creator posts something far above their baseline.

P

Posting patterns

See how often they publish, how long their videos run and when they post.

T

Topic coverage

See which subjects they keep returning to and which ones actually land.

Cross-platform trends

The same topic, platform by platform.

A topic rarely peaks everywhere at once. Seeing where it is already hot and where it is still early tells you where to publish next.

TikTokFast-rising sounds and formatsUsually the earliest signal for short-form angles.
YouTubeBreakout videos and ShortsShows which titles and thumbnails are carrying the topic.
InstagramReels gaining tractionTells you whether the format travels to a feed audience.
FacebookReels and page postsOften peaks later, so a topic can still be early here.
XPosts driving conversationGood early read on news-led and opinion-led topics.

Example trend dashboard

Everything rising, on one screen.

The dashboard ranks what is moving right now in the niches you track, with the outperformance multiple next to each entry so you can tell a real breakout from a big channel having a normal day.

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Trend radar — last 24 hours

Topic A · TikTok

9.0x

Topic B · YouTube

4.2x

Topic C · Reels

3.1x

Topic D · X

2.4x

Who this is for

Built for people who publish weekly.

C

Creators

Pick the next video from what is already rising instead of guessing.

P

Publishers

Cover stories while they are still growing, across several channels.

A

Agencies

Track a client's competitive set and report on what is working.

S

Social teams

Keep a shared shortlist of topics worth producing this week.

FAQs

Viral content discovery, answered.

What is a viral content finder?

It is a tool that scans public social content for posts gaining momentum unusually fast, so you can see what is breaking out in your niche while the topic is still rising instead of after it has peaked.

How does Global Creator Studio decide something is going viral?

It compares a video against the creator's own recent baseline and against how similar content usually performs. A video pulling far more views than that creator normally gets, in far less time, is flagged as an outlier.

Which platforms does trend discovery cover?

Trend discovery works from public data across TikTok, YouTube, Instagram, Facebook and X, plus the platforms you have connected. Availability depends on what each platform makes public or exposes through its API.

Can I search by keyword or by competitor?

Both. You can search a keyword, niche or topic to see what is rising, or add specific creators and channels and watch their content as it publishes.

Is this its own product?

No. Trend discovery is one feature inside Global Creator Studio, next to script writing, video generation, thumbnails, scheduling and retention analytics, so a trend you find can go straight into a script and a scheduled post.

Stop guessing what to post.
Post what's already rising.